Boost Your Brand with These 10 Powerful Video Types

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Video is one of the most powerful tools for growing a business. It can increase engagement, build trust, and help your brand stand out — if it’s done right.

At Firepit Media, we work collaboratively with businesses across Norwich to produce videos that not only look professional but also deliver measurable results. Here are 10 types of videos that can help your business grow:

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1 Promotional Videos

Promotional videos highlight your products or services, grab attention, and encourage customers to take action.

We handle: Concept development, scripting, filming, editing, and delivering videos that resonate with your audience.

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2 Brand Videos

Brand videos tell the story of your business, its mission, and values. They help audiences connect emotionally and remember your company.

We handle: Story development, filming, editing, and creative direction to reflect your brand identity.

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3 Social Media Videos

Short, engaging videos optimized for Instagram, TikTok, LinkedIn, or Facebook help you connect with your audience and grow your online presence.

We handle: Tailored content creation, quick turnaround editing, and platform-optimized formats.

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4 Corporate Videos

Showcase your company’s culture, team, and mission. Corporate videos help build trust with clients, partners, and prospective employees.

We handle: Filming at your location, interviews, B-roll, and professional editing.

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5 Animated Explainers

Combine animation and storytelling to explain complex ideas, services, or processes in a simple, engaging way. Perfect for websites, social media, or presentations.

We handle: Concept development, animation, voiceovers, and professional editing.

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6 Talking Head / Marketing Videos

Direct-to-camera videos are ideal for thought leadership, case studies, or marketing messages. They create a personal connection with your audience.

We handle: Interview setup, lighting, sound, and editing to ensure your message is clear and engaging.

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7 Product Demonstrations

Show your product in action to reduce confusion, answer questions, and increase sales conversions.

We handle: Detailed planning, multi-angle filming, motion graphics, and post-production to highlight key features.

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8 Event Videos

Capture conferences, workshops, product launches, or community events. Event videos preserve moments and can be repurposed for marketing.

We handle: Multi-camera filming, drone shots, sound capture, and professional editing to create a polished recap.

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9 Training & Educational Videos

Educate your staff or customers with clear, concise tutorials or instructional content that improves understanding and engagement.

We handle: Scriptwriting, filming, on-screen graphics, and editing.

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10 Behind-the-Scenes Videos

Give your audience a glimpse of how your business operates. Behind-the-scenes videos build authenticity, trust, and stronger connections.

We handle: Filming day-to-day operations, interviews, and editing to create a compelling narrative.

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