Understanding the Corporate Video Project Timeline

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Planning a corporate video project can feel overwhelming — from scripting and filming to editing and delivery, there are many moving parts. At Firepit Media, we specialise in helping businesses in East Anglia and beyond navigate the process smoothly. Here’s a detailed look at the typical timeline for a corporate video, so you know what to expect at every stage.

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1 Pre-Production: Concept & Planning (1–2 Weeks)

Every great corporate video starts with planning and strategy. This stage sets the foundation for a successful project:

• Goal setting: Define what you want the video to achieve.
• Audience analysis: Who will watch the video, and what do they care about?
• Concept development: Decide on the style, tone, and messaging.
• Scriptwriting & storyboarding: Map out key scenes and narration.
• Scheduling & logistics: Plan filming dates, locations, and any required talent or props.
• Budget approval: Confirm costs and timelines.

This stage is crucial — a well-planned video saves time and avoids costly mistakes during filming.

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2 Production: Filming (1–3 Days)

The production stage is where your vision comes to life:

• Setup & lighting: Ensure the location is perfectly prepared.
• Filming: Capture high-quality footage, often using multi-camera setups.
• Directing: Guide talent or presenters to deliver the best performance.
• Special shots: Drone footage, B-roll, or product close-ups as needed.
• Audio capture: Record clean, professional sound for narration and interviews.

Depending on the project’s size, filming can take anywhere from a single day to several days.

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3 Post-Production: Editing & Polishing (2–6 Weeks)

Post-production is where your raw footage transforms into a polished corporate video:

• Video editing: Assemble clips into a compelling narrative.
• Color grading: Enhance the visuals to match your brand style.
• Sound design: Add music, voiceover, and sound effects.
• Graphics & motion: Integrate text overlays, charts, or motion graphics.
• Client feedback & revisions: Refine the video until it meets your expectations.

This stage usually takes 2–4 weeks, depending on complexity and the number of revisions required.

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4 Review & Approval (1 Week)

Before final delivery, the video undergoes internal review and client approval:

• Ensure the messaging is clear and aligns with your goals.
• Confirm branding elements and legal compliance.
• Make any final adjustments based on client feedback.

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5 Delivery & Distribution (1 Week)

Finally, your corporate video is ready to reach your audience:

• Deliver the final video in the required formats (HD, 4K, vertical, square, etc.).
• Prepare versions for social media, websites, or presentations.
• Provide guidance on sharing or embedding the video effectively.

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Total Timeline

On average, a corporate video project can take 4–8 weeks from concept to delivery. Smaller projects may be completed in less time, while larger productions can take longer — but with proper planning, each step runs smoothly.